#InConversation with Nicola Lespeare
Meet founder and illustrator Nicola Lespeare — a greetings card brand that draws inspiration from afro hair and the beauty of melanin skin. We spoke with Nicola to find out more about her brand and experience as a market trader at Black Girl Festival and what community means to her.
How would you describe your brand?
My brand Nicola Lespeare, specialises in distinctive, illustrated greetings cards and gift related products that draw inspiration from fabulous afros and the beauty of rich, melanin skin. Our relatable collections help customers to celebrate family, friendships and special occasions with captivating cards — sentiments worthy of being treasured for years to come.
“It was brilliant to see young girls attending, it’s essential to increase the younger generations belief in their abilities”
Why did you want to be a part of Black Girl Festival?
Black Girl Fest provides an incredible platform for Black online brands to amplify their presence offline, in a cost-effective approach. The Black retail experience and market are changing — it’s a really exciting time as we’re seeing a revival of Black entrepreneur’s and services across a host of sectors.
Black Girl Fest provides a space to be inspired by creativity, start conversations, and build connections. It was brilliant to see young girls attending, it’s essential to increase the younger generations belief in their abilities and allow them to interact in empowering environments that introduce them to business ownership.
How was being a vendor at the festival?
The energy levels were sky high! We had a brilliant day engaging with new customers, embracing long-term brand supporters and connecting with other founders. The lead up to the day and the festival itself was well coordinated — hosting wellbeing talks, inspiring workshops and a high spec retail space tailored specifically for Black women was a show-stopping combination!
“There’s an uplifting air of solidarity that compels you to root for one another”
What was it like being surrounded by other businesses owned by Black British women?
Phenomenal! An instant, special affinity and understanding is felt. There’s an uplifting air of solidarity that compels you to root for one another and ask ‘how can I add value to you’? It may be sharing a brilliant time-saving app, a collaboration introduction or sharing experiences.
What does community mean to you?
Facilitating the development of one another, not only in business but also in our wellbeing, financial planning and education. Assisting our elders to meet their needs and mentoring the younger generation to help them achieve their visions. We must make a conscious effort to stay informed of social changes that may hinder the community’s livelihood, and work together to steer towards the best outcomes.
